Business Matching

The Business Matching system offers each buyer and exhibitor the opportunity to select relevant parties to conduct business meetings. Ultimately, the goal of the business matching is to mitigate the hassle of arranging appointments on-site and to ensure that each exhibitor maximizes his/her time at the show. On top of meetings with buyers, exhibitors are also able to allocate time to attend our workshops, education sessions as well as networking functions.

There are two (2) rounds in the Business Matching process:

Round 1 – Pre-scheduled Appointments (PSA)
The first phase of the business matching platform lasts approximately three (03) weeks and commences approximately 2 – 2.5 months prior to the show. During this phase, exhibitors can choose up to 65 desired buyers from the list of buyers within the platform.

Concurrently, buyers will also be making their exhibitor selection. Furthermore, exhibitors would be able to modify the desired buyers’ selections till the closure of the PSA.

Upon the closure of the PSA phase, the system will begin matching buyers and exhibitors using a pre-determined algorithm for approximately three (03) weeks.

Round 2 – Online Diary Appointments (OD)
OD commences after the system matching in which confirmed appointments from the 1st phase of business matching will be visible on the exhibitors' appointment sets.

These confirmed appointments are matched accordingly to the follow criteria:

  • Round 1: Perfect Matches
  • Round 2: Buyer's Choice 
  • Round 3: Exhibitor’s Choice

The OD phase allows exhibitors to further request for more meetings with ITB India delegates within the available appointment slots. This process will continue throughout till the last day of ITB India.


Capture the immense growth of the Indian outbound market by being an Exhibitor at ITB India - Gateway to the Indian Travel Market.

Click Here


If you're a travel procurement professional, be a buyer and unlock business opportunities at ITB India.

Click Here


Be a thought-leader and join trade professionals and experts as they share their views and market opinion in an exciting 3-day conference. Come speak at ITB India.

Click Here
Official Airline Alliance
Organised By
Supported By