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10:30 AM - 11:00 AM
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Going where the Indian tourists go: Tailoring travel packages that speak to the Indian heart
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11:00 AM - 11:30 AM
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Selling trips as a kind of therapy
Paras Loomba, Founder, Global Himalayan Expedition
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11:30 AM - 12:00 PM
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Growing eminence of outbound markets for Indian travellers and impact to hotel performance
Vidhi Godiawala, Business Development Manager, Central & South Asia, STR
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12:00 PM - 13:00 PM
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Achieving success in destination marketing through alternatives in tourism
This session will unpack the concept of the triple bottom line (People, Planet, Profit) and explore the possibility of an integration of tourism with the concept of a holistic, sustainable quality of life for communities. Some tourism practitioners have created alternatives that adapt a living system theory which upholds the existence of all living systems, their structure, interaction, behaviour and development. The session will use such case studies and videos to highlight alternatives that seek to create shared values for all tourism stakeholders and debate on the question: Will this kind of approach to tourism aid successful destination marketing?
K T Suresh, Secretary, Equitable Tourism Options
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13:00 PM - 13:30 PM
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Making destinations safe for children - A business imperative for sustainable destination marketing
This session will highlight the unique role that tourism industry (organised and unorganised) can play in making a tourism destination safe for children. By showcasing practices adopted by the formal tourism industry and informal/unorganised tourism service providers, the panel will emphasize on the need to integrate child protection mechanisms within the business practices and as business imperative. Recognising the unique position of the tourism service providers to prevent sexual exploitation in one hand and the role of Government and local community members on the other hand, the session will call upon the tourism players to facilitate a multi-stakeholder destination management approach to protect children from any form of exploitation in tourism destinations.
Joyatri Ray, Director, Equitable Tourism Options
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13:30 PM - 14:00 PM
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The rise of voluntourism
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14:00 PM - 14:30 PM
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Creating meaningful on-trip experience: How to show your customers that you truly care
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14:30 PM - 15:00 PM
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Content is king: What do Indian travelers like to hear, read and feel?
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15:00 PM - 15:30 PM
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How visual storytelling is shaping the future of destination marketing
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15:30 PM - 16:00 PM
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The mobile-first marketing strategies
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16:00 PM - 16:30 PM
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Overcoming being data rich but information poor
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16:30 PM - 17:00 PM
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Creating meaningful on-trip experience: How to show your customers that you truly care
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